{"id":1048,"date":"2020-06-06T09:03:00","date_gmt":"2020-06-06T09:03:00","guid":{"rendered":"http:\/\/hashtagart.blog\/?p=1048"},"modified":"2025-03-01T16:50:39","modified_gmt":"2025-03-01T16:50:39","slug":"2020-is-the-art-world-ready-for-augmented-reality","status":"publish","type":"post","link":"https:\/\/hashtagart.blog\/?p=1048","title":{"rendered":"2020 AR<\/em>t. Is the Art World Ready for Augmented Reality?"},"content":{"rendered":"\n

When heretics turn your eyes into screens and brushstrokes into codes.<\/p>\n\n\n\n\n\n\n\n

Ultra shock<\/span><\/p>\n\n\n\n

The art world has been shocked so many times that avant-garde rule-breaking has become a routine of electro-shock treatments. But now, what we think of as art may change unprecedently: digital independent galleries such as MoMAR<\/a>, are trying to integrate smartphones into the experience of viewing and creating art. <\/p>\n\n\n\n

Augmented reality (AR) art is the virtual product of an incongruous love affair between technology and fine art, between paintbrush and iPhone; augmented reality may change the definition of art as much, or even more, than Dada or Pop Art did. <\/p>\n\n\n\n

Is the smartphone-AR integration going to undermine the authority of art galleries, museums, and curators? Or will it democratize it like never before? <\/p><\/blockquote>\n\n\n\n

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Graffiti Gif<\/a> By Insa’S GIF
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The Sabotage Room<\/p>\n\n\n\n

In 2018, MoMAR sabotaged<\/a> MoMA\u2019s Jackson Pollock room. Using MoMAR\u2019s free downloadable app, Pollock paintings became an augmented reality spectacle. While a curator could step in and see nothing worrying, visitors looking though their phones were witnessing enhancements completely unauthorized by MoMA or by the Jackson Pollock estate. MoMAR brought together international AR guerrilla artists who ridiculed the sacred canvases and digitally replaced them with their own works, making Duchamp\u2019s L.H.O.O.Q.<\/em> look like a schoolboy\u2019s quirk.<\/p>\n\n\n\n

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Install view of MoMAR v3 *Open to the Public* with @hikohikounko @manuelrossner @erinkostudios @exonemo<\/a><\/p>

A post shared by Damjanski<\/a> (@d.a.m.j.a.n.s.k.i) on