{"id":873,"date":"2019-09-08T10:38:44","date_gmt":"2019-09-08T10:38:44","guid":{"rendered":"http:\/\/hashtagart.blog\/?p=873"},"modified":"2025-03-01T16:52:36","modified_gmt":"2025-03-01T16:52:36","slug":"what-does-a-robo-puppy-do-at-the-london-design-festival-a-review-of-affinity-in-autonomy-by-sony-design","status":"publish","type":"post","link":"https:\/\/hashtagart.blog\/?p=873","title":{"rendered":"The London Design Festival Deserves  Robo-Puppies! A Review of &#8220;Affinity in Autonomy&#8221; by Sony Design."},"content":{"rendered":"<p style=\"text-align:center;\"><span style=\"color:#000000;\">How\u00a0Sony will try to tame AI during its <em>Affinity In Autonomy<\/em> exhibition, and why it won&#8217;t work.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><!--more--><\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">The <a style=\"color:#000000;\" href=\"https:\/\/www.vam.ac.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#800000;\">Victoria and\u00a0Albert Museum<\/span><\/a>\u00a0welcomes\u00a0<strong>Sony&#8217;s AI-inspired exhibition<\/strong> <em>Affinity In Autonomy<\/em> as a part of the\u00a0<span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.londondesignfestival.com\/event\/affinity-autonomy\" target=\"_blank\" rel=\"noopener\">2019 London Design Festival<\/a><\/span>. Can Sony&#8217;s exhibition be <strong>unpacked as\u00a0more than just a pure capitalistic move<\/strong> with a good design on the surface?<\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">Let&#8217;s look at what\u00a0<em>Affinity In Autonomy<\/em>\u00a0is and what it isn&#8217;t.<\/span><\/p>\n<blockquote>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Translating innovation into perceptual experiences is the theme for the creation of this interactive robotic pendulum. ~ <span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.sony.net\/SonyInfo\/design\/news\/event\/20190826\/\" target=\"_blank\" rel=\"noopener\">Sony<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color:#000000;\">[youtube https:\/\/www.youtube.com\/watch?v=6UqtphFZALY&amp;w=560&amp;h=315]<\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">Although <em><span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.vam.ac.uk\/event\/lyLZ07g7\/affinity-in-autonomy\" target=\"_blank\" rel=\"noopener\">Affinity in Autonomy<\/a><\/span><\/em>\u00a0is going to take place from the 14<sup>th\u00a0<\/sup>to 22<sup>nd of\u00a0<\/sup>September, I can already tell you a lot about it because it <em>already <\/em>happened. <\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Precisely, Sony\u2019s <strong><em>Affinity in Autonomy\u00a0<\/em>debuted this April at Spazio Zegna in Milan<\/strong> as a part of the annual Milan Design Week. The London Design Week exhibition is going to be pretty much the same, only less exciting.<\/span><\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"it\" dir=\"ltr\">In uno scenario tecnologico in rapida evoluzione, Sony lavora allo sviluppo di una visione della robotica che arricchir\u00e0 la vita delle persone e contribuir\u00e0 al cambiamento positivo della societ\u00e0: <a href=\"https:\/\/twitter.com\/hashtag\/AffinityInAutonomy?src=hash&amp;ref_src=twsrc%5Etfw\">#AffinityInAutonomy<\/a>. Dal 9 al 14\/04 alla <a href=\"https:\/\/twitter.com\/hashtag\/MilanoDesignWeek?src=hash&amp;ref_src=twsrc%5Etfw\">#MilanoDesignWeek<\/a> presso lo Spazio Zegna! <a href=\"https:\/\/t.co\/57zqcpeuDG\">pic.twitter.com\/57zqcpeuDG<\/a><\/p>\n<p>&mdash; Sony Italia (@sonyitalia) <a href=\"https:\/\/twitter.com\/sonyitalia\/status\/1114458163972059137?ref_src=twsrc%5Etfw\">April 6, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><strong>During the Milan Design Week<\/strong>, the exhibition was <strong>divided into four<\/strong> different <em>experiences<\/em>, each with a promising name:\u00a0<em>Awakening<\/em>, <em>Autonomous<\/em>, <em>Affiliation<\/em>, and <em>Association<\/em>. In London, <span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.sony.net\/SonyInfo\/design\/news\/event\/20190826\/\" target=\"_blank\" rel=\"noopener\">only the second experience<\/a><\/span> will be present,\u00a0<em>Autonomous<\/em>.<\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">Back during <strong>the<\/strong> <strong>Milan Design Week<\/strong>, the four experiences were as follows:<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><strong><em>Awakening<\/em><\/strong>. The colorful light installation responds to visitors\u2019 movements. Changes in saturation and brightness are enriched by different sound effects. The experience shows the \u201cheightened awareness of senses,\u201d as pointed out in <span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/settingmind.com\/find-affinity-in-autonomy-at-sonys-milan-design-week-exhibition\/\" target=\"_blank\" rel=\"noopener\">settingmind<\/a><\/span>\u2019s review.<\/span><\/p>\n<figure style=\"width: 189px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" style=\"max-width:100%;\" src=\"https:\/\/media.giphy.com\/media\/3ohhwv7Jwy0qBaroZO\/giphy.gif\" width=\"189\" height=\"189\" \/><figcaption class=\"wp-caption-text\"><em><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/stickers\/dance-3ohhwv7Jwy0qBaroZO\" target=\"_blank\" rel=\"noopener\">Trippy dance sticker<\/a> <\/span>by <span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/phazed\" target=\"_blank\" rel=\"noopener\">Phazed<\/a><\/span><\/em><\/figcaption><\/figure>\n<figure style=\"width: 226px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" style=\"max-width:100%;\" src=\"https:\/\/media.giphy.com\/media\/2mBk7XbITXRII\/giphy.gif\" width=\"226\" height=\"226\" \/><figcaption class=\"wp-caption-text\"><em><span style=\"color:#000000;\"><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/gifs\/animation-art-design-2mBk7XbITXRII\" target=\"_blank\" rel=\"noopener\">Design 3D Gif<\/a>\u00a0<\/span> By <span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/guillellano\" target=\"_blank\" rel=\"noopener\">Guillellano<\/a><\/span><\/span><\/em><\/figcaption><\/figure>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><em><strong>Autonomous<\/strong>.<\/em>\u00a0A round structure imitating a pendulum in \u201can orb-like cage,\u201d as<span style=\"color:#800000;\"> <a style=\"color:#800000;\" href=\"https:\/\/www.dezeen.com\/2019\/06\/10\/sony-robot-human-affinity-in-autonomy-exhibition-milan-design\/\" target=\"_blank\" rel=\"noopener\">dezeen<\/a>\u00a0<\/span>puts it. It swings based on an AI-system responsible for detecting the presence of people in the room. The pendulum casts light on the visitor if close enough.\u00a0<\/span><\/p>\n<figure style=\"width: 237px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" style=\"max-width:100%;\" src=\"https:\/\/media.giphy.com\/media\/Svpg1L8El6qLEV2kfv\/giphy.gif\" width=\"237\" height=\"99\" \/><figcaption class=\"wp-caption-text\"><em><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/gifs\/Zombieland-sony-zombieland-2-Svpg1L8El6qLEV2kfv\" target=\"_blank\" rel=\"noopener\">Am I Hallucinating Emma Stone GIF<\/a><\/span> by <span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/Zombieland\/\" target=\"_blank\" rel=\"noopener\">Zombieland<\/a><\/span><\/em><\/figcaption><\/figure>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><em><strong>Affiliation<\/strong>. <\/em>Visitors can play around with <em>smart<\/em> robots. The room is full of spheres of different sizes which react differently to people&#8217;s presence and movements, as well as to each other. Their\u00a0behavior shows off their <em>personality<\/em>. Visitors can also interact with Sony AIBO dogs which act differently based on how they are treated.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><strong><em>Association<\/em><\/strong>. Visitors are invited to give feedback using, as <span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.dezeen.com\/2019\/06\/10\/sony-robot-human-affinity-in-autonomy-exhibition-milan-design\/\" target=\"_blank\" rel=\"noopener\">dezeen<\/a><\/span>\u00a0describes it, a &#8220;robotic plinths that would approach them proffering a screen and smartpen.&#8221;<\/span><\/p>\n<div class=\"embed-instagram\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwOuJzZgpMf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwOuJzZgpMf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwOuJzZgpMf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">The last day of &#34;Affinity in Autonomy&#34; exhibition at Milano Design Week 2019. #Sony #SonyDesign #Design #SonyMilanDesignWeek #SonyAffinityinAutonomy #AffinityinAutonomy #fuorisalone #fuorisalone2019 #MilanDesignWeek #MilanDesignWeek2019 #SONYMDW19 #MDW19 #ai #robot #robotics #\u30bd\u30cb\u30fc #\u30bd\u30cb\u30fc\u30c7\u30b6\u30a4\u30f3 #\u30c7\u30b6\u30a4\u30f3 #\u30df\u30e9\u30ce\u30c7\u30b6\u30a4\u30f3\u30a6\u30a3\u30fc\u30af #\u30df\u30e9\u30ce\u30c7\u30b6\u30a4\u30f3\u30a6\u30a3\u30fc\u30af2019 #sony_milano_3m<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/sonydesign_official\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Sony Design<\/a> (@sonydesign_official) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-04-14T08:55:59+00:00\">Apr 14, 2019 at 1:55am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<p style=\"text-align:center;\"><strong><span style=\"color:#000000;\">But London will miss <em>Affinity in Autonomy <\/em>as a\u00a0sequence of experiences.<\/span><\/strong><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><em>Affinity in Autonomy<\/em> makes sense as an adaptation of an interactive <em>art<\/em> exhibition. It contains <strong>a message for the visitors<\/strong>, and <strong>it imitates an art exhibition format to gain popularity and seems less creepy<\/strong>.<\/span><\/p>\n<figure style=\"width: 188px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" alignright\" style=\"max-width:100%;\" src=\"https:\/\/media.giphy.com\/media\/l1J9rgKXAD9BpO1sk\/giphy.gif\" width=\"188\" height=\"188\" \/><figcaption class=\"wp-caption-text\"><em>Trippy weed sticker by <span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/phazed\" target=\"_blank\" rel=\"noopener\">Phazed<\/a><\/span><\/em><\/figcaption><\/figure>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">The<strong> arty thing<\/strong> in it is what Sony seemed to aim for: making visitors<strong> leave their comfort zone<\/strong> to meet the issue of <strong>fusion between AI and humans\u00a0<\/strong>but in a <strong>tamed and sweet version<\/strong>. <\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><strong><em>Affinity in Autonomy<\/em> is not disturbing<\/strong>, but it neither is exorbitantly unspontaneous. It feels like an interactive museum show on an uneasy topic that\u2019s witty hidden under the <strong>layer of playfulness<\/strong>.<\/span><\/p>\n<figure style=\"width: 211px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" style=\"max-width:100%;\" src=\"http:\/\/giphygifs.s3.amazonaws.com\/media\/2SYJkYQh0k9aM\/giphy.gif\" width=\"211\" height=\"211\" \/><figcaption class=\"wp-caption-text\"><em><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/gifs\/89a-design-art-animation-2SYJkYQh0k9aM\" target=\"_blank\" rel=\"noopener\">Design Render GIF<\/a><\/span><\/em> by <em><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/89a\" target=\"_blank\" rel=\"noopener\">Mathew Lucas<\/a><\/span><\/em><\/figcaption><\/figure>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">What it does is to make the <strong>visitors develop an emotional (and positive) relation with the AI objects<\/strong>, mainly through the simple idea of an exhibition &#8220;coming to life&#8221; with a <strong>pleasant aesthetics<\/strong>\u00a0as an extra.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align:justify;\"><em><span style=\"color:#000000;\">Affinity in Autonomy shows the evolving <strong>relationship between humans and technology<\/strong>, a glimpse into what the future of AI x Robotics could look like \u2013<strong> exploring robotic intelligence and emotion.<br \/>\n~<\/strong><\/span><\/em><span style=\"color:#000000;\"><strong>\u00a0<\/strong><\/span><span style=\"color:#000000;\"><span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.dezeen.com\/2019\/06\/10\/sony-robot-human-affinity-in-autonomy-exhibition-milan-design\/\" target=\"_blank\" rel=\"noopener\">said<\/a><\/span> Yutaka Hasegawa, the head of Sony&#8217;s creative center.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Did Sony believe that the Milan DesignWeek would get more media coverage and so it was worth more effort<\/span><span style=\"color:#000000;\">? Or did Sony come to the conclusion that just one element is enough to reach their goal?&#8230;<\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">Surely,\u00a0<em>Affinity in Autonomy <\/em>is a\u00a0coherent project<em>\u00a0<\/em>with its four stages. <strong>Showcasing<\/strong> just <strong>one out of four elements<\/strong> during the London Design Week is a <strong>miss-hit decision.\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">\u2026but, above all, London will miss the puppies.<\/span><\/p>\n<figure style=\"width: 728px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width:100%;\" src=\"https:\/\/media.giphy.com\/media\/bjARRhiVF1z4k\/giphy.gif\" width=\"728\" height=\"408\" \/><figcaption class=\"wp-caption-text\"><em>Dog GIF. Found on<span style=\"color:#993300;\"> <a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/gifs\/dog-real-not-bjARRhiVF1z4k\" target=\"_blank\" rel=\"noopener\">GIPHY<\/a><\/span>.<\/em><\/figcaption><\/figure>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><strong>AIBO<\/strong> was introduced in 1999. <strong>This Robodog made its big comeback in 2017, equipped with AI<\/strong> allowing it to learn tricks, or,\u00a0<span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.wallpaper.com\/w-bespoke\/sony-design-exhibition-milan-design-week-2019\" target=\"_blank\" rel=\"noopener\">for example<\/a><\/span>, to &#8220;run to its owner when called&#8221; or even &#8220;develop a bond with its owner through facial and voice recognition.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><strong>Sony added AIBO to make it easier for visitors to put their heads around AI<\/strong>. Not only the metal imitation of a puppy is cute, but also, during\u00a0<em>Affinity in Autonomy, <\/em><strong><span style=\"color:#000000;\">a<\/span> colorful podium was connected to AIBO to make its emotions easier to notice and understand<\/strong>. <\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">Yet another step of creating an immersive experience to connect people to technology through the language of color.\u00a0<\/span><\/p>\n<p>https:\/\/www.facebook.com\/storiesbySony\/videos\/2305126466477517\/<\/p>\n<blockquote>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\"><span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.frameweb.com\/news\/london-design-festival-2019-list-early-favourites\" target=\"_blank\" rel=\"noopener\">Sony&#8217;s design-week mission<\/a><\/span> is to remind visitors of t<strong>he positive emotional possibilities of working with AI<\/strong>. (&#8230;) Affinity in Autonomy project finds a literally\u00a0lighter\u00a0way to showcase this relationship.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\"><em>Affinity in Autonomy<\/em>\u00a0as a whole <strong>penetrates our idea of AI, but it does so gently. <\/strong>And it\u2019s cute.<\/span><\/p>\n<figure id=\"attachment_908\" aria-describedby=\"caption-attachment-908\" style=\"width: 358px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-908 alignleft\" src=\"https:\/\/hashtagart.blog\/wp-content\/uploads\/2019\/09\/15029601582_a5005e0161_b.jpg\" alt=\"15029601582_a5005e0161_b\" width=\"358\" height=\"253\" \/><figcaption id=\"caption-attachment-908\" class=\"wp-caption-text\"><span style=\"color:#000000;\"><em><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/www.flickr.com\/photos\/31029865@N06\/15029601582\" target=\"_blank\" rel=\"noopener\">&#8220;AIBO Leaflet&#8221;<\/a> <\/span>by <span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/www.flickr.com\/photos\/31029865@N06\" target=\"_blank\" rel=\"noopener\">Dick Thomas Johnson<\/a> <\/span>is licensed under <\/em><span style=\"color:#993300;\"><a class=\"photo_license\" style=\"color:#993300;\" href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/?ref=ccsearch&amp;atype=rich\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a><\/span><\/span><\/figcaption><\/figure>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">As Sony put it in its <span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/presscentre.sony.co.uk\/pressreleases\/sony-returns-to-milan-design-week-with-affinity-in-autonomy-2836885\" target=\"_blank\" rel=\"noopener\">press release<\/a><\/span>,<\/span><\/p>\n<blockquote>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">&#8220;<strong>The exhibition exemplifies the Sony approach of (&#8230;) &#8220;Do what has never been done before<\/strong>&#8220;<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Sony has invested a lot\u00a0in <strong>the consistent development of AI and ethics<\/strong>. <span style=\"color:#800000;\"><a style=\"color:#800000;\" href=\"https:\/\/www.wallpaper.com\/w-bespoke\/sony-design-exhibition-milan-design-week-2019\" target=\"_blank\" rel=\"noopener\">It was<\/a> <\/span>the very first Japanese company which joined &#8220;Partnership on AI to Benefit People and Society,&#8221; and even <strong>established its <span style=\"color:#000000;\">own<\/span><\/strong><strong>\u00a0&#8220;The Sony Group AI Ethics Guidelines&#8221;<\/strong>. Bringing the <strong>AI\u00a0utopia to the masses<\/strong> seems honorable, but also too.\u00a0<\/span><\/p>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\"><strong>Sony used the newest technology to immerse visitors into their vision of AI<\/strong>. It&#8217;s cool, but it is also an awaking for the art world.<\/span><\/p>\n<figure style=\"width: 466px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" style=\"max-width:100%;\" src=\"https:\/\/media.giphy.com\/media\/3oz8xALBEmIav48OYg\/giphy.gif\" width=\"466\" height=\"326\" \/><figcaption class=\"wp-caption-text\"><em><span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/gifs\/art-design-3oz8xALBEmIav48OYg\" target=\"_blank\" rel=\"noopener\">Design Shot GIF<\/a><\/span> by\u00a0<span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/giphy.com\/sahlooter\" target=\"_blank\" rel=\"noopener\">sahlooter<\/a><\/span><\/em><\/figcaption><\/figure>\n<p style=\"text-align:justify;\"><span style=\"color:var(--color-text);\"><strong>Sony, a significant player on the market of new technologies, projects its idea of how to fuse a human with artificial<\/strong>. But there are other companies that might follow Sony&#8217;s steps and <strong>invest in the semi-art world to add an <em>aura<\/em> to their products<\/strong>, to add life to AI-object.<\/span><\/p>\n<p style=\"text-align:center;\"><strong> Art has to\u00a0be immersive in its critique of the present, but, especially, the future, to keep the pace.\u00a0<\/strong><\/p>\n<div class=\"embed-instagram\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwFa70thfdv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwFa70thfdv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwFa70thfdv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">the cutest robot we&#39;ve ever seen now with emotions))\ud83d\udc95\ud83e\udd29 #sony#robotpuppy#MilanDesignWeek2019#fuorisalone2019#AffinityInAutonomy<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/kulyk_interior_design_studio\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Kulyk Interior Design Studio<\/a> (@kulyk_interior_design_studio) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-04-10T18:15:21+00:00\">Apr 10, 2019 at 11:15am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<p style=\"text-align:center;\"><span style=\"color:#000000;\">What do you think? Is <em>Affinity in Autonomy\u00a0<\/em>a step towards <strong>normalizing the intersection of what&#8217;s artificial and human<\/strong>? Is it art, design, or propaganda? #share your thoughts in the comments<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:center;\"><em><span style=\"color:#999999;\">Featured Image is a shot from the promotional video from <span style=\"color:#993300;\"><a style=\"color:#993300;\" href=\"https:\/\/presscentre.sony.eu\/videos\/affinity-in-autonomy-43311\" target=\"_blank\" rel=\"noopener\">Presscenter.sony\u00a0<\/a><\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How\u00a0Sony will try to tame AI during its Affinity In Autonomy exhibition, and why it won&#8217;t work.<\/p>\n","protected":false},"author":1,"featured_media":2142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[13,14,15,19,20,25,34,38,42,66,77,78,98,139,145,146,154,155,165,174,178,179,190,192,193,208,209,215,229,231],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installation","tag-affinityinautonomy","tag-ai","tag-ai-art","tag-aiart","tag-aibo","tag-art","tag-art-review","tag-artificial-intelligence","tag-artreview","tag-company","tag-design","tag-design-london","tag-exhibition","tag-ldf19","tag-london","tag-london-design-festival","tag-milan","tag-milan-design-week","tag-news","tag-opinion","tag-pendulum","tag-pendulus","tag-review","tag-robot","tag-robotics","tag-sony","tag-sony-pendulum","tag-technology","tag-vam","tag-victoria-and-albert-museum"],"_links":{"self":[{"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/posts\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=873"}],"version-history":[{"count":1,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/posts\/873\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/posts\/873\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=\/wp\/v2\/media\/2142"}],"wp:attachment":[{"href":"https:\/\/hashtagart.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagart.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}